Take Out the TV Trash

Posted on by Beth Negus Viveiros

200px-wolverineandthexmenanimated.jpgI get that these days everyone has to take advantage of low cost advertising opportunities where they find them. But can we cool it with the screen litter?

I’m talking about all the stuff cluttering our television screens. It started, of course, with the ubiquitous crawls running along the bottom of news programs. During a time of crisis, these can provide essential information. But on a typical day? Not so much. Angelina Jolie is adopting a kitten? Wow! Thanks for sharing! That’s much more important than anything happening in Washington!

Speaking of D.C., I was pleased that the tickers were off during the inauguration coverage I watched, although I’m not sure we needed the huge “THE INAUGURATION OF BARACK OBAMA” banners at the bottom of the screen. If someone didn’t know what they were watching, they

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