Super Bowl Ads=Super Waste of $$$
Yes, If I had a client who wanted to run ads during the big game, I’d counsel otherwise. Here’s a nice little video courtesy of CNBC of who pulled out from advertising this year.
Social media and targeted web ads are where some of last year’s advertisers are shifting their budgets. Of course, some main-stays will continue to spend millions to entertain and persuade us. Alas, they do not often sell us.
While the ads and their aftermath often create buzz, buzz without business is just noise. VERY expensive static at that!