Splitting a 30 Second Super Bowl Ad Among 10 Advertisers?
That’s the attention-seeking idea of the Weatherproof Garment Company. After sending out 100 letters to companies and getting no takers, they decided to run an ad in The Wall Street Journal to further “publicise” the concept, offering each buyer 3 seconds of time in the spot for $300,000. I think the press they are getting alone will cover the costs for the print ad, but will they sell more clothes?
In the past they tried, through a press release, to buy 2-seconds of Super Bowl commercial time (which they retracted) and have also tried to put a jacket on well known New York street performer Naked Cowboy to get noticed.
