Some Food for Thought on M-commerce
We’re getting content Web-ready for the June issue of Multichannel Merchant magazine. The cover story is on mobile commerce, and includes studies on what three merchants have done to get themselves ready for the m-commerce generation.
Before we publish it, I wanted to share this eye-opening sidebar about m-commerce and projected usage in the U.S.:
U.K-based Coda Research Consultancy forecast in April that m-commerce will reach $23.8 billion in the U.S. 2015. That would be about 8.5% of all e-commerce revenue in the U.S.
As for mobile’s impact on all U.S. sales, Coda says that will be just 0.5% of all retail revenue in the U.S. in 2015. The consultancy said it sees mobile devices being used to research products, compare prices and buy online
