Socialize with Hulu
Hulu, the fast growing internet video site (2nd only to YouTube) is adding social-networking to its site. It wants to build both loyalty and collect better data from its users to increase advertising revenue through relevancy.
The social-networking function is an attempt to get users to interact with one another and share preferences and build more of a community. It’s fun watching all these new marketing approaches unfold. Let’s hope they can prove to be measurable and profitable for all involved.
