Social Media Spawns Seven Types Of Data, Says Owyang
Grailing, it seems, will never go out of style among certain types of data analysts, although rather than search for a Last Supper relic, most seek a suitable substitute for
recency, frequency and monetary analysis.
The latest knight-errant is Jeremiah Owyang, who says that the emergence of social media has given greater weight to other data sources, and in a few cases offered information from points anew.
Owyang, a partner at Altimeter Group, maintains marketers who have a robust social media program, especially one which includes mobile efforts, have access to seven types of customer information.
Owyang acknowledges that demographic data
