Social Media Prospecting Tips from a Pioneer
Jory Des Jardins knows a thing or two about social media. In 2005 she co-founded the BlogHer conference with two partners, Elisa Camahort and Lisa Stone, to build a community among women bloggers. In 2006, the trio added a BlogHer ad network that hooks brands up as advertisers and sponsors to more than 2,500 targeted, qualified blogs, chosen from among the more than 18,000 blogs in the total BlogHer network and reaching 14 million unique visitors a month.
So we thought it would be well worth talking with Des Jardins about the interest brand marketers have been showing in using social media to reach customers in new ways. What campaigns and channels does she think offer the chance of building strong new relationship with consumers, and which fall into the category of brand marketers chasing the latest Shiny New Thing?
Admittedly, Des Jardins and her organization have a dog in this fight: BlogHer gets revenue and its sponsored bloggers get visibility by working with brands such as General Motors, NBC
