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So You Want to Be a Bollywood Star

So You Want to Be a Bollywood Star

Posted on April 30, 2009 by Brian Quinton

Last year telco Verizon found itself confronted with a very specific marketing need: to find a way to publicize the broad menu of video-on-demand Indian movies available on its FiOS TV high-speed fiber optic TV service and on V CAST, its mobile video platform.

The carrier had already determined to use social network to reach these U.S. Bollywood fans

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