Smith & Hawken Site Finally Forwards to Target
Last April, there was some speculation that
Target Corp. was going to
relaunch the Smith & Hawken website as
a social community for gardening and outdoor enthusiasts.
It appears we were wrong. Target did reactivate smithandhawken.com, but as a page that redirects users to the Smith & Hawken boutique at Target.com.
It looks like Target is heavily promoting its Smith & Hawken brand, which it acquired 13 months ago from The Scott’s Co. As a part of Target’s redesigned site, a Smith & Hawken banner is prominently displayed in the top fold of target.com, next to its new Deal of the Day feature.
There’s no social networking involved, but Target does at least show pride in its new brand.
