Shopatron Says iPads Making an Impact on M-commerce
We told you last month that
the iPad was going to make m-commerce mainstream, and it looks like we have more proof. A study released before sunrise today by in-store pickup solution provider
Shopatron says sales conversion rates on the
Apple iPad are much higher than rates on other mobile devices.
How high? Based on data Shopatron collected since early March, the average conversion rates for non-optimized stores on mobile devices, including iPhone, Android, and iPod devices, average 0.37%. But the iPad had an average conversion rate up to 2.04%, and for some of its retail clients, the iPad conversion rate was as much as double the conversion rate from personal computers.
Think about what those conversion rates would be if merchants optimized their sites for the iPad! It this is not a wake-up call for merchants to get their sites ready for the iPad, then I don;t know what is.
Here’s Shopatron’s take on the eye-opening stats, per its press release:
Based on this analysis, Shopatron believes that shoppers are more inclined to place orders from the iPad than from their cell phone because the iPad provides a much richer shopping experience with it
