Sci Fi to Become Syfy…Oh My
Yesterday, the Sci Fi cable network announced it was changing its name to Syfy.
Sigh.
I can’t decide whether this is one step forward or one step backward.
Sci Fi claims the change will help it broaden its audience and attract viewers who are turned off by the mere mention of science fiction. And, as Entertainment Weekly writer Margaret Lyons notes, the new name sounds the same but can be trademarked, which ups the branding ante.
Fans of the channel
