PETA Saves $3 Million By Being Too Risque
PETA says vegetarians make better lovers. PETA wants everyone watching the Super Bowl to know the celery garnish is good, but the plate of wings it’s on is bad. But the sexy 30-second ad it wanted to spend $3 million on was banned from airing during the Super Bowl.
But did non-profit PETA really intend to spend $3 million to raise some awareness – and something else (eyeballs, duh!) – during Super Bowl XLIII?
PETA did submit the ad to NBC for consideration, and Amy Elizabeth posted the reasons for rejection in The PETA Files (it’s a must-read post in my opinion, using the Jonas Brothers as a contrast). And word of the Super Bowl ad being rejected quickly hit the Web.
PETA also posted the video on its site, and made it nicely embeddable for bloggers and social network users to share the wealth… like I’m about to do below:
‘Veggie Love’: PETA’s Banned Super Bowl Ad
Heck, in this economy, and with much more attention being paid to last week’s inauguration than Sunday’s Super Bowl, PETA’s strategy is brilliant. They’re spending a fraction of the $3 million to get its message across with a viral campaign, and they aren’t going to offend any sticks-in-the-mud in the process. If you choose to view the 30-second spot, you can.
Plus, in this generation of DVRs, how many people still watch the Super Bowl ads anyway? And how many of these alleged viewers are at a Super Bowl party and oblivious to the game in the first place? And that’s when most viewers, I’m sure, are going to grab a plate of wings… or celery.
