Oh My, Even Beer Sales are Down
As an indicator of how tight the economy is, even beer sales are down. “Brewing is traditionally seen as a defensive industry during a recession but SABMiller’s numbers (down 2.3%) suggest that may not be the case this time around, especially in emerging economies.” Emerging markets like Russia and China are also in decline and cannot make up for the downturn according to the Wall Street Journal. While Coors light posted a 1% increase, I contend it’s because the beer is cheaper than premium brands like Miller and Bud Lite.
Time for the beer industry to invest in some real marketing — the kind that builds loyalty among drinkers. I am not talking cute and clever Super Bowl commercials here…
