Not-So-Hot Marketing
The East Coast has been engulfed in a record-breaking heat wave that has dominated the news and given casual acquaintances who usually do nothing more than nod at each other in a parking lot something to talk about. Few marketers, however, have been taking part in the conversation.
While plenty of e-mails have been touting summer sales for days now, only two that I received referenced the heat directly. Patina Stores, which sells
