Moving Deep Through The Consideration Set With the 100% Yessable Proposition
Hello all……first post. So, let me clear my throat. I like the blog style..clean, crisp and non-formal!
I had a terrific call last week with a brand-side person that faces the problem that many face as we continue to move through this liminal period around the globe.
Crunch Time: Improving perception is no longer good enough, and moving the likeliness consider metric is important but we are now at the point where we need to directly correlate the marketing/advertising spend with the sale.
The question is how do we do it?
Firstly, one must review their current experience that they are providing. There is no doubt that the acquisition through experience model works, but there needs to be the proper trigger and mechanisms in place to get the sale. A brand must step away from what they
