More To Paper Mail Than Discount Promotion
Of late, apparel marketers have tightened the reins on their inventories. Successfully, it would appear: According to financial reports a number of chains did not rely as heavily on end-of-season promotional pricing as they did in times past.
This is admirable, from an operations point of view. But several chains reported cutting their direct mail activity as well, as they did not have to move soon-to-be pass
