More To Effective Social Marketing Than Facebook: Hearsay’s Clara Shih
There’s more to being a good social media marketer than merely knowing how to use Facebook. Clara Shih, founder and CEO of Hearsay Corp., has developed a series of tips for effective social media marketing, which she presented at ad:tech New York under the heading “7 Habits of Highly Successful Social Marketers”.
Marketers recognize the need to be active in social media, says Shih, citing a Forrester Research study which found 73.5% of U.S. companies consider social media a top priority. The big boys are acting on this impulse: Among Fortune Global 100 companies, 65% have Twitter handles, and 54% maintain a presence on Facebook, Shih adds.
Shih’s current list of tips broadens those offered in an earlier presentation, in which she focused on using Facebook as a marketing tool. Her current recommendations include:
1. Establishing a home base. Go where the customers are already spending time
