Meow! Marketer Writes Children’s Book About Pet Adoption

Posted on by Beth Negus Viveiros

weezerthesneezerrelaxing.jpgSo, what do you do in your off hours? American Time and Signal marketing manager Ronda Anderson writes children’s books. Her first, “Weezer the Sneezer Finds a Home,” was published in 2009.

I found out about the book, which I plan on ordering for own two cat loving kids, during an interview about the marketing strategy of her company, and the challenges of marketing to schools and universities in today’s economic environment. (You can find the story, from our Chief Business Marketer newsletter, here.)

The story is based on Anderson’s own feline’s introduction to her family. You can buy the book at the official Weezer site.

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