Marketing Measurement Mussings
Check out this T-mobile viral video. Well over 1 million views in a week. Impressive. Or is it? This viral marketing masterpiece is being viewed, no doubt about that. BUT, is it selling phones/plans? You see, when you do measurable marketing it’s not about just measuring, it’s about measuring the correct things. In this case, sales. Buzz without business is typically just noise. Time will tell if this moves some phones.
