Marketing Lessons from “Dear Girls Above Me”
When I contacted Charlie McDowell for an interview regarding the success of his blog,
Dear Girls Above Me (DGAM), the goal was to glean tips for gathering social media fans and followers. Since its launch in December 2009, DGAM has garnered nearly 25,000 followers on
Twitter and more than 11,000 on
Facebook. Surely, then, McDowell would have some handy marketing advice.
As it turns out, no. Nonetheless, there are lessons to be learned from the rapid, stealthy growth of DGAM.
McDowell didn
