Madison Avenue Eyes A Nice Pair
The best play of the marathon tennis match between John Isner and Nicolas Mahut was neither a serve nor a return. It was the hug the two gave each other after Isner won the fifth and final set after more than 11 hours of playing time.
That hug is going to be worth more endorsement dollars than the tennis winnings for either player, especially as Isner fell out of the Wimbledon running in the second round, and Mahut was subsequently eliminated from the doubles competition.
While both have a great deal of upside to their tennis careers, they
