Lewis Black: A Grump in Paradise
There are some celebrity endorsements that you can see from a mile away, because they just seem like such a natural fit.
Cranky comic Lewis Black and laid back Aruba? Nope. I never would have put them together in a million years.
Still, it’s perfect. Black’s rants are in character, yet not over the top. And the spots do a a great job of showcasing the island. You can see the series of spots here.
I think this campaign works. Right now, I really want to go to Aruba. Or, maybe I just really want to go somewhere that isn’t covered in snow.
