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I used to have a friend who was a great fan of awkward social moments. The same faux pas that made the rest of us cringe actually fascinated him. He claimed to study such moments, not to see how people extricated themselves or apologized, but to observe whether or not they could turn the misstep or misunderstanding into an experience that somehow ended happily. He said it helped him in his job working client relations for a company that sold telecommunications equipment to businesses, ranging from small family firms to Fortune 500 corporations.
He would say, in what is probably now and may have been then a well-worn aphorism,
