Kindling a New Source of Revenue
Reports are surfacing that Amazon is mulling embedding advertising into the Kindle reader.
I’m in publishing. And I write about marketing. So I get why they would want to do this. But as a reader, I don’t like it.
Now, I don’t yet own a Kindle. Heck, I just got my first iPod two months ago. (I’m not a Luddite, just not an early adapter.)
But I am an avid reader. And while I have no problem with advertising in print periodicals or on Web sites, I view books as another animal completely.
When I have the time and mental energy to sit down with a novel, I want to get lost in its pages (be they paper or electronic). I don’t want to suddenly be interrupted with an ad for $5 off a steak at Bugaboo Creek.
I suspect many other bibliophiles
