Kindle 2 and The Power of PR
I am a fan of great public relations. It can be a very measurable medium, especially when launching a new or improved product. Ask Steve Jobs. It’s how he launched the i-pod, and i-phone. It’s how Jeff Bezos launched the Kindle and the Kindle 2. Personally, I have used PR to help many clients, especially B-to-B clients. The key is to make sure you re-purpose the coverage you receive.
This article breaks out the steps often taken to use PR as a product launch medium. Tying back the PR to a dialog also can be quite beneficial — especially chat rooms, blogs and microsites. And, best of all, it’s affordable. News we can all use with the economy being the economy. Have any PR success stories? Let’s here them.
