It Pays to Be Different

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I was shopping recently in Coldwater Creek and found a scarf that I liked for $30. When I got to the register the clerk told me that if I signed up for a branded credit card I would get an immediate $30 off. I took the deal. A free scarf, that

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In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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