Is J.C. Penney Nuts?
So J.C. Penney is
getting out of print catalogs next year. Really. Even though the general merchandiser has already learned this year, after
dumping its big book title in 2009, that when you stop mailing catalogs, your sales go down. Really.
Instead of catalogs J.C. Penney in 2011 plans to distribute “look books.” These booklets won