Is Charming Shoppes Trying To Sell Fashion Bug?
If you listen to the rumors, that seems to be the case.
Charming Shoppes, which has owned and operated the Lane Bryant plus-size women’s apparel stores since 2001, is trying to right its ship after Anthony M. Romano was named president/CEO of the multititle cataloger in March.
Romano had been promoted to chief operating officer/acting CEO of Charming Shoppes in October. Prior to that, Romano was Charming Shoppes’ executive vice president of global sourcing and business transformation. And before he joined Charming Shoppes, Romano served as executive vice president/chief supply chain officer for Ann Taylor.
Charming Shoppes had a strong fourth quarter 2010 with net sales up 7%, and ecommerce sales for fiscal 2010 jumped 38%, to $131.4 million. Romano must be channeling some of his inner Charlie Sheen because one of the four areas he stresses for fiscal 2011 is to build a
