Is a Prize Package to Earthquake-Rocked Chile Sensible?
Lapostolle, a Chilean winery, is about to launch a sweepstakes that offers a trip for the winner to spend two weeks as an apprentice at its winery. On the home page of its Web site it offers a letter to visitors that updates the current state of events as a consequence of the 8.8 earthquake that struck the country in February.
Promotion marketers are known for taking risks and running funky, crazy promotions, so why not a prize to an area recently hit by an earthquake?
The letter mentions three big aftershocks that hit March 11, but goes on to say that that day they were crushing
