Information Transformation
With the news today that the
iconic weekly news magazine Newsweek is for sale, my mind wandered to how rapidly things are changing in our world, and how information is dispatched even faster than your finger can click your computer mouse. (Yes, I realize it’s ironic that I’m writing this and the cover I found, albeit from the 1990’s, all those years ago, is so appropriate for this post.)
The way almost all of us conduct research has certainly changed with the proliferation of the internet and easy- to-use tools like Google. That transformation, of course, does impact our advertising and marketing efforts and how we acquire information to use as a baseline for the creative approaches that are eventually recommended and executed.
Then my mind switched gears and began to ponder how magazines like The Economist and The Week have not only survived, but prospered, in this age of ubiquitous and instant information access/overload, as traditional printed vehicles.
So, will Newsweek survive? I know personally I still receive The Week, Business Week, The Wall Street Journal, along with about 8 additional print magazines at my home. However, I also do a lot of online viewing, reading, research and the like. Technology has changed our ability to access information from ” I will try and find it” to ” I hope this is correct and the most relevant information available.”
What magazines and sites/blogs can you not live without?
