I’m On a Horse
Nah. Not really.
If you have a TV, you likely know that’s the punch line to a very funny commercial for Old Spice.
Well, I think it’s hilarious. My husband thinks its just kind of dopey. That’s the thing about humor. Not everyone’s funny bone flexes in the same way.
Humor in marketing is a tricky thing. For an article on business-to-business marketing for the next issue of Chief Marketer magazine, I asked some B-to-B experts whether grins and giggles had a place in business marketing. The consensus from pretty much everyone was sure, it would be nice, but it’s a tricky thing to pull off properly.
I think Old Spice and their agency Wieden+Kennedy hit just the right note with this spot. What do you think?
And for an interesting behind the scenes look at how the spot was filmed, check this out:
