I’m Blogging About an Article About Blogging
I know, it sounds like Seinfeld and his show about nothing… but not really. I’m telling you to read an article called
How to Avoid the Five Biggest Corporate Blogging Mistakes by blogging authority Chris Baggott. We ran it in our
i-merchant e-newsletter yesterday, and of course we don’t want you to miss it.
Blogging plays a more important marketing role than you’d think. Marketers are starting to realize that blogging has gone well beyond personal weblogs about their pets (sigh, I have one) and are playing an essential role in driving traffic and awareness.
The problem is, many marketers are blogging for the sake of blogging, and aren’t even sure if their efforts are paying off. So even if you think you’re on the right track with blogging, you should read Baggott’s piece just to make sure you really are.
