I Break for Moosejaw
I was posting an article on how
Moosejaw Mountaineering is using digital catalogs, and I decided to quickly check out the outdoor gear and apparel merchant’s Website. While the page was loading (which took just a few seconds but still always seems like an eternity), I noticed this brief message from Moosejaw:
“Nothing worse than waiting for a page to load. Except getting cheated on, of course.” I had to keep re-entering the site to try to get another look at the fleeting message to make sure I’d read it right. Who are these clowns?
A visit to the “About Moosejaw” section reveals not a whole lot:
“At Moosejaw we want to make shopping as much fun as backpacking the Chilkoot trail, climbing in Yosemite, mountaineering in the Himalayas or playing red rover with the neighbors who you don
