Hyundai’s Marketing (and Sales) Are Spot-On
If anyone does not believe that relevant, measurable marketing can help boost sales in good times AND in bad times, they need to look no further than the precisely-timed Hyundai campaign that’s currently running. The Korean car maker has posted a 14% year-over-year gain in sales, largely to a favorable currency exchange rate, but also thanks in part to their positioning that if you lose your job they’ll buy your recently purchased Hyundai back from you and cancel the loan balance.
In order to be relevant, you need an offer and message position that resonates with the prospect. Hyundai has done that. Perhaps GM, Ford, Chrysler, and even Toyota and Honda should take note.
