How Conservative Should List Owners Be?
About three years ago, Compassion & Choices, a right-to-die advocacy group, decided to increase its direct mail schedule from four times to six times per year despite difficulty it had in getting lists of politically conservative people likely to go for this particular cause.
But that was before economic times got harder. This has been especially in the world of direct mail fundraising.
So the question comes up: Can any mailer
