Here’s More Proof That Mcommerce Has Arrived
Between Christmas and New Year, I compiled an article that outlined the growth of mcommerce in 2010. Apparently, mobile commerce has arrived.
Yesterday, ForeSee Results released new research showing that consumers are using mobile phones more than ever for retail purposes. Here are some of the key findings of ForeSee Results’s report, including commentary from report author Kevin Ertell, its vice president of retail strategy, and Larry Freed, its president and CEO:
- Shoppers are using mobile phones to access websites and apps more than ever before. 33% of respondents have used their phone to access a retailer website, and an additional 26% indicated they plan to access retailer websites or mobile apps by phone in the future.
