Here’s a Way to Combat LinkedIn Group Spam
Tell group members to knock it off. It’s as simple as that. Here’s how Rob Charlebois of the Ecommerce and Online Marketing Experts group did it.
As you can see by the feedback, ECOM group members were apologetic of their actions, and also ticked off at marketers for spamming the group with their irrelevant messages.
I will admit it, I’ve posted links to Multichannel Merchant content there, in hopes of getting a few additional page views. But is it the right thing to do, or is it antisocial behavior? Should I have established myself as a group member first, adding to conversations and asking relevant questions, before I shared links to our content?
I can’t remember the conference I attended, who the speaker was, or where the link to the article I wrote is, but the message was clear: If you go to a party and meet a bunch of people for the first time, are you going to pull out a suitcase full of widgets and start pushing your product?
Probably not.
And as marketers, we should know better. But it seems any time a new form of social media comes up, marketers (and public relations people, I may add) ruin it by abandoning all common sense and turn users away by pushing their agendas.
What do you think? Is social media spam ruining it for everyone, or is it something you can accept and ignore?
