Have You Licked Your Newspaper lately?
A downfall of the internet but a point of distinction for newspapers is that you can touch and feel a newspaper. It’s tactile. And, if US Ink Marketing has its way, pretty soon you can lick them as well.
In a novel, albeit bizarre twist, the company wants advertisers in newspapers to include little strips that can be licked to see how the product will taste. Try that on your computer screen! Here’s the story. This brings marketing interaction to a whole new level.
What happens when the paper gets wet?
