Have You Huggied Your Snuggie Today?
Don’t know if you’ve noticed, but there are tons of commercials airing in prime time that, a year ago, would have been relegated to 2am on “Who’s the Boss?” reruns. The crippled economy has left holes in the broadcast schedule now being filled by former castoffs and attic dwellers. By far the best of these is the Snuggie.
The Snuggie, if by now you are still unaware, is a clever solution to a problem you never knew you had: a blanket with arms, so you’ll never be “trapped inside” your blanket, as the commerical explains. It is apparently marketed to couch-bound blobs who, due to limited mental capacity, or, more likely, slothful degeneration of primary motor skills, can no longer wriggle out from under a cheap fleece blanket. The tv spot is a classic infomercial that, just before christmas last year, found itself picking up available prime time slots that created this generation’s Pet Rock.
They sold out before Christmas. Back-ordered for 2 months. And have inspired the kind of grassroots public support big brands spend millions trying to achieve: youtube parodies, facebook groups and 701,000 other google hits, most of them trying to figure out how a backwards monk-robe has captured America’s hearts and wallets. (youtube WTF Blanket for the real reaction–just don’t do it from your office computer.)
And now the real sign of status: an open facebook invitation for the first-ever Snuggie Pub Crawl, which will undoubtedly resemble “Night of the Living Dead” meets “Monty Python.”
Dear SnuggiePubCrawl.com Members,
We’re excited to announce the official location of the 2009 Chicago Snuggie Pub Crawl. The Snuggie Pub Crawl will be held on Lincoln Ave. in Lincoln Park.
IMPORTANT:
Snuggies take up to 6 weeks to arrive. We want to make sure you have your Snuggie before the event.
To ensure delivery: Order your Snuggie before February 28th!
That’s this coming Saturday!
We’re looking forward to meeting everyone.
Thanks,
The SnuggiePubCrawl.com Team
www.SnuggiePubCrawl.com
You can’t buy this kind of cult marketing; you can only hope to contain it . . .
