Hallmark Spreads Seasons Greetings Early to Bloggers
Consumers in the market for a greeting card will flip through card after card after card on the racks, looking for the one with just the right sentiment.
Hallmark went through pretty much the same process when it came to compiling a list of mommy bloggers to connect with at the recent BlogHer ’10 conference in New York.
The retailer threw an early Christmas themed party at an off-site penthouse that was invitation only. For Hallmark, said Deidre Mize, national campaign manager, it was a chance to engage with bloggers and get to know them personally.
“We put out a call on Twitter,” she said. “Some of the bloggers we had worked with before, while others were identified by looking at not just their traffic levels but their content and tone
