Geoff Batrouney Speaks Out About List Rentals… And More
Geoff Batrouney of Estee Marketing Group was our guest Monday on MCM Radio, and you can listen to and download the podcast
here.
So what did Batrouney have to say? Well, for starters, he says the list industry is not deal. Sure, some shops have closed up and there has been some consolidation, but merchants are still renting lists. As for who’s representing mailers on Capital Hill, Batrouney has a few choice words, too. But I won;t play spoiler, listen for yourself.
