Five Campaigns that Deserved to Win Pro Awards but Didn’t
It’s the morning after Promo’s Pro Awards gala in Chicago. And, as often happens, I came away with a sense of wonderment.
There were some very strange trends on view. For starters, marketers are luring consumers into small spaces for, uh, private activities.
Hanes, a finalist in the best sampling category, invited men into booths to change into a free pair of boxers. Charmin set up portable toilets so consumers could try out its toilet tissue. (I guess that
