Feel it — Don’t Forget It
I was recently reading an article in the Harvard Business Review that addressed the upside of regret. Regret in terms of the sense that that things could have turned out differently if you had made a different decision. You know the feeling. When you sometimes wonder if you should have taken left hand turn, but instead you took a right when making some important life decisions. In any case, it spoke about the intensity of regret and how it actually enhances our ability to learn.
This got me thinking. Neuroscience, for years, has suggested that we retain knowledge longer when it is accompanied by an emotional component. In essence, neuroscience is telling us that experiential marketing methodology has a greater propensity to aid in longer term brand recall as opposed to traditional marketing methodologies. It
