Engagement Party in Comcast Town, and You’re Invited
Broadband, voice and video provider Comcast has just wrapped up the launch phase of an interactive social campaign that is pretty strictly for fun so far but which the carrier hopes to broaden and make more engaging as time goes on.
Comcast introduced Comcast Town back in March in an integrated TV, print and online campaign designed by its agency Goodby, Silverstein and Partners. The TV spots depicted real people living in a virtual isometric Sims-like town and doing all the things people enjoy doing with services such as Comcast offers, from watching sports and movies on TV to playing computer games and shopping online. The online iteration of the campaign, at www.comcasttown.com, encouraged users to sign up and actually
