E-mails We Don’t Love: Terrain
We all know that more and more ISPs and e-mail servers are blocking images by default. We also know that it’s very simple to write an HTML tag for images so that some sort of description appears in lieu of the blocked images to encourage recipients to click the little in-box button allowing the images to be viewed.
Why, then, does horticultural retailer Terrain send out an e-mail that, with images blocked, looks like this:
It’s all the more disturbing when you realize that, once you allow the images to render, the e-mail looks like this:
That’s right: The image is text. Terrain could have presented its message in text, perhaps using a graphic for the fancy display fonts, so that most of the e-mail could have been read even when images were blocked. Sigh.
