E-commerce on Facebook Can Work, If…
… you give your fans an offer they can’t receive elsewhere.
I’ve published a few articles of late that indicate a few things: Facebook users do not want to be sold to while they are feeding their chickens on Farmville or whacking someone in Mafia Wars. But consumers who become your fan on Facebook do expect something in return.
It looks like woman’s apparel and accessories seller Nine West is going about it the right way. Marketing firm Fluid launched its Fluid Fan Shop app on Nine West’s Facebook page this week , and it allows the merchant’s Facebook fans to shop for select discounted items without leaving the social network.
It Appears to be non-invasive shopping (a user can browse the items, and even “like” them and place them on their profile). And Nine West does plug the program on its home page, so potential Facebook fans can get an idea what the program is.
Does it work? Fluid tested a pop-up version of Fan Shop for Rachel Roy. In the first six hours of the store, the brand
