E-Cards that Speak Volumes
Obviously this is a season of turmoil for a lot of marketing agencies both in and out of the digital space, with clients cutting back on spending and rejiggering their marketing mix. But even before the business climate headed south, small and mid-sized agencies had to contend with consolidation, the gradual commoditization of functions such as search marketing, and the need to expand their in-house expertise to keep up with brands
