DO NOT DISTURB – TV that is:)

WOW…..there is something to be said about spending 20 hours on a plane. Yes, I am writing this little diddy from Singapore.;)

Something caught my eye recently that I just couldn’t wait to get people’s opinion on. So PLEASE comment on this one. I absolutely love all the personal notes that I get when I write here, but I think that this particular piece is one that I would love to see some comments.

It’s been some time since we’ve seen the rise of user generated content (UGC). It really is an amazing phenomenon. However, the UGC tornado has hit a bit of a snag when it comes to being able to find brands with a strong enough stomach to advertise along side it. There is no doubt that the technology will evolve to make sure one day that advertisers can place ads next to YOUTUBE etc. videos without fear that it is a UGC video that is in any way vulgar or done in bad taste. Ultimately advertisers will get the much sought after coherence between their ads and the UGC. Now ….drum roll please……Here comes a new UGC Media platform ………

I just noticed that there is a new Network TV channel coming out named Do Not Disturb TV. I’m not sure if it is national or regional – haven’t checked, but the minute that I saw it I had 1 zillion questions.

Brands and agencies alike experience a bit of a learning curve when they need to gain an understanding how to properly utilize a new media, or simply a new movement that takes place on an existing media. Sometimes, unfortunately, you see folks using certain methods on a media that were clearly designed for an older or other form of media. One must hit the master reset button on the ole’ noggin’ in order to stop simply transferring old tactics and methods from one old media to a new media channel or platform. I won’t do a deep dive here – I’d write for days.:)

HERE’S THE QUESTION – TV, especially network TV – is built on an advertising model. SOOOOOOOOOOOOO, how is this new TV channel going to stay alive if brands take issue with aligning themselves with UGC.

Will this new spin with the old media angle make them ease their positions? WIll they feel more comfortable advertising? Hmmmmmmmmmmmmmm. Lets her from you!