Daystar Data Group Takes a Chance on Pure Plays

Posted on by Tim Parry

Jim Calhoun, founder and president of Daystar Data Group, made a last-minute decision to exhibit at IRCE 2010. His reason? Pure play Web merchants are coming around, and understand that participating in a direct channel can help them build their business. Here’s what Calhoun had to say June 8 about the receptiveness of i-merchants.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open



CALL FOR ENTRIES OPEN