Cracker Barrel Does QR Codes Right
I wrote last week about
Waffle House’s QR code faux pas. Now I’ve got to write about a positive experience.
I was at a family gathering in Virginia this weekend and decided I wasn’t going to put work in the way. Then we all went to breakfast at a Cracker Barrel on Sunday morning and my inner geek shined through. I had to scan the QR code that was on the table display and become a fan of the restaurant/country store on Facebook.
Cracker Barrel’s message was clear as can be: Scan the code, Like them on Facebook and check back for future promotions. And that’s how simple QR code promotions should be.
